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IKEA – pioneer on the Hungarian home furnishing market

A lot has happened since 1990, for example, housing estates have replaced the panel program, and today more and more people are living in apartments. IKEA has opened the doors of its very first store in Hungary 30 years ago on Örs Vezér Square and has been offering a wide range of inspiring ideas and functional home furnishing items at an affordable price ever since.

Furnishing trends are influenced by factors such as geography, urbanization, population movement, changes in the labor market, or income conditions. This determines the current living and housing conditions of households, which also shape trends as technology advances.

Thirty years ago, people were still living in their own property, and then, due to the opportunities of the labor market, the era of residences in the capital (and the surrounding area) began. This phenomenon triggered a panel program that allowed millions to move into new homes. These dwellings were characterized by a smaller average area compared to the old bourgeois dwellings. Upholstered, patterned sofas, wardrobes and bar cabinets - these could not be missed in the flats of that time. Furthermore, the basic elements of fashion included wall hangings, wallpaper or paneling, water beds, bright tiled bathrooms and accessories made of animal skin, animal hair. At that time, international home furnishing trends were far from present in Hungary, but home furnishing magazines had already appeared.

With the change in income conditions, new investments were started with the construction of residential parks. These already included terraces, common large courtyards, front gardens and common playgrounds. Spacious, bright spaces that open to each other (such as the living room and dining room with an American kitchen) have become a feature, as well as several bathrooms per apartment. Demand for mobility continues to grow and, in parallel, the popularity of sublets is growing. Those who choose this will move on to further education or start a separate life with their partner (the popularity of pets is not negligible either). According to family model analyzes, more and more people are living alone or raising their children as single parents. 

With the constant advancement of digitalization and technology, Wi-Fi and Bluetooth are driving today’s electronic devices while so-called “smart homes” are gaining ground. Furthermore, today, when designing the living space, people also strive to express individuality. They are dominated by modern, high-tech, extreme, minimalist, Scandinavian, eclectic or traditional style notes.

In terms of furniture production, IKEA largely uses innovative materials (eg aluminum, chrome, plastic, veneer, bent plywood). It also pays special attention to sustainable ingredients - for example, the range already includes kitchen fronts made from recycled plastic bottles. 

Nowadays, we consciously and spend more on the design and furnishings of our homes - we even hire a professional to help us with that. We are looking for functional, practical, cost- and energy-saving as well as environmentally conscious solutions. We follow international fashion trends, even the works of renowned designers. IKEA reaches the homes of millions of people around the world and makes their everyday lives more beautiful and better and makes their dreams come true. It is no different in Hungary, where 30 years ago it brought the possibility of youthful and inventive interior design.” - said Valéria Finta, interior designer of IKEA Lakberendezés Kft.

The 30-year-old Örs Vezér tér store would have celebrated its birthday on March 21, but due to the extraordinary situation, the event was missed. To compensate for this, between September 25 and 27, visitors to the Örs vezér tér, Budaörs or Soroksár department store and those interested in online shopping can also expect special offers.

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